Generative briefs: how AI is changing the event creative cycle
Generative tools have collapsed the concept phase from two weeks to two days — when teams use them right. Here's the cycle that actually works.
By Duo Team
Duo Team
How to design a trade-show booth that earns its floor space
Most booths look impressive and convert nothing. Here is the design discipline event teams use to make every square meter actually pull weight — from the brief to the post-show review.
By Duo Team
What a six-figure trade show actually buys you
The booth is the visible cost — and rarely the biggest one. Here's where six-figure trade-show budgets actually go, and which line items teams underestimate.
By Duo Team
The four hero zones every booth needs
Every booth performs four jobs at once. The booths that work best treat each job as a dedicated zone — most booths conflate them and weaken all four.
By Duo Team